Anton Ko

Professional Profile

Growth-minded Product Manager — experiments, data, outcomes.

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Highlights

Data-informed, outcome-driven
+XX%
conversion lift from experiments
€YYk
incremental revenue unlocked
ZZ
experiments shipped / 12 mo

Case Studies

Context → Actions → Outcome

E-commerce relaunch for premium retail

Context

Family-run premium retail needed online growth. I led backlog, vendor coordination, analytics, and an experiment cadence.

Actions

  • Instrumented funnel; set weekly review ritual
  • Prioritized checkout/PLP experiments
  • Aligned stakeholders on BI dashboards

Outcome

  • Checkout drop-off ↓ XX%
  • Time-to-ship ↓ YY%
  • Organic traffic ↑ ZZ% (6 months)

Zero-to-one KPI dashboard

Context

Fragmented data slowed decisions across ops/marketing/product.

Actions

  • Unified source-of-truth; Looker Studio views
  • Defined weekly KPIs and owners
  • Automated data refresh + anomaly notes

Outcome

  • Lead time ↓ XX%
  • Spend/ROI visibility by channel
  • Weekly experiment cadence adopted

Acquisition → Retention flywheel

Context

Early retention underperformed vs. benchmarks.

Actions

  • Onboarding messaging tests
  • Lifecycle nudges to first value
  • Offer/price experiments for 1st purchase

Outcome

  • D1 activation ↑ XX%
  • First-purchase rate ↑ YY%

Experience

Full CV →

Skills & Tools

Product discovery Experiment design Backlog & delivery
Funnel analytics CRO Lifecycle
GA4 Looker Studio SQL (basics) HTML/CSS/JS GitHub Pages
Jira Asana Trello Notion / Obsidian